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The 2017 Mixxed Media West Virginia Social Media Report “Card”

The President of the United States is winning the Twitter game, like it or not.

And it seems that most politicians (most recently Elizabeth Warren) are following the trend of taking their voices to the platform to be heard.

Social media is the new friend, new bully and new bully pulpit. It’s the place to have and host conversations with politicians and constituents to get political messages and opinions in the mixx.  Never before have constituents and their elected officials been able to communicate so easily in real or alt-time.

In West Virginia, an election can be won or lost by hundreds of votes — or perhaps followers. And in the case of Richwood, WV, the mayor won by ONE vote. Because of this, Mixxed Media is paying attention and thinking about how social media is playing a part in West Virginia’s political landscape. We created the 2017 Mixxed Media Report “Card” – giving  West Virginia politicians a “grade.” These are subjective grades; we joke that they are #onacurve. The report is not scientific, but it does have merit and a purpose to bring awareness and attention to the social media platform and to encourage political and media literacy.

We hope you enjoy this year’s report and share your thoughts on how social media influences West Virginia politics.

Download the 2017 Mixxed Media Report here.

Is Pinterest Right for Your Business?

is pinterest right for your business

It can be hard to measure the value of social media, especially platforms that are less social and more visual. With sites like Facebook and Twitter, word of mouth is important and a beneficial conversation will send people straight to your website. But on sites where a picture is meant to speak a thousand words, like Pinterest, how do you entice people to interact?

The first step is to determine whether or not a visual platform is right for you and your business. Sites like Pinterest are most beneficial to businesses that have a physical product to sell, such as artists, crafters or graphic designers. But just because you sell a service and not a product doesn’t mean you can’t make Pinterest work for you. If you can create visual content based on the services you offer—think infographics or tips and tricks—Pinterest may be a good bet.

You also need to determine who your audience is. Are you trying to reach out to men aged thirty-five to sixty-five? They probably won’t see your posts on Pinterest. Pinterest is most popular among women aged twenty-five to sixty-five. Whether they are your main audience or you are trying to reach out to the demographic for the first time, Pinterest is where it’s at.

Perhaps the most important thing to consider when it comes to Pinterest—and any social media platform—is time. Do you have the time to dedicate to a Pinterest page? If you are already creating visual content for you blog, Facebook page, or Instagram, the answer is probably yes. If, however, you don’t have the time to set up photographs or create graphics for your social media, you may want to hold off on creating an account.

Pinterest has proven to be useful for bloggers, small business owners and creatives as well as larger corporations with a more visual focus. The viral aspect of the platform drives users to your website for more information. Our last piece of advice is to make sure your message matches your mission. You don’t want someone to find your website through a recipe when you are a graphic designer.

Of course, like all social media, Pinterest is being used in new and different ways every day. So while Pinterest may not be the best fit for your business right now, that doesn’t mean you still can’t find a way to use it to your benefit.

 

Snap To It

What do poetry and social media have in common? More than you think.

Your friend has just posted a touching personal story to Facebook. You don’t actually like the story– it’s a sad one– but you want to show support for your friend and let them know you’re listening. You hit the ‘like’ button.

But what do you do when you come across this in everyday life? Next time, try snapping.

Snapping is not a new phenomenon. Folks have been snapping at poetry readings for decades, starting with the beatniks of the 50s and 60s. It is a way to tell the presenter you like, support or understand what they are saying.

“It takes a lot of courage to share dripping wet new work,” Bianca Spriggs explained in a recent New York Times article about the rise of snapping beyond the poetry scene. Spriggs is a Kentucky native, and a Affrilachian Poet like our Mixxed Media CEO Crystal Good.  

Spriggs says, “Applause feels almost like too much, especially if a poem is dealing with a heavier topic like sexual abuse or physical abuse or heartbreak. Snapping is quiet, and it offers encouragement when you don’t want to bring too much attention.”

Unlike clapping, snapping can be done at any point, not just at the end of a speech or presentation. It allows you to express yourself throughout a lecture or performance without disrupting the speaker or those around you.

How does this relate to social media? It’s hip!

Just kidding (sort of). It’s the spontaneity. Snapping lets you express how moved you are in that instance. We do the same thing on social media sites. We live in a world where we want to be in the ‘right now,’ in the moment. We also live in a world of sharing those moments and that is what snapping allows for: sharing the moment.

UPDATE: The Mixxed Media Report amended. Senator Jeff Kessler in the lead!

UPDATE: The Mixxed Media Report is being amended to announce and GOLD STAR Jeff Kessler for leading the social media conversation for the 82nd West Virginia Legislature!

HONOR ROLL

1. Kessler – D (3,919)
2. Saira Blair – R (3,104)
3. Tim Miley – D (2,444)
4. Amanda Pasdon – R (1,984)
5. Bob Beach – D (1,874)
6. Daniel Hall – R (1,678)
7. Ryan Ferns– R (1,208)
8. Brent Boggs – D (1,163)
9. Erikka Kerr Storch – R (1,132)
10. Sean Hornbuckle – D (928)

Note: The above links may take you to personal pages, please download the Mixxed Media Report at www.themixxedmedia.com public pages to these social media savvy law makers!

If you are a constituent and have been blocked by a representative please contact Mixxed Media.